Despite the prevalence of unlimited Internet among home users still demand services are Internet cafes. If correct approach to the organization of this business cafe with internet access can bring good profit.

Of course, becoming more commonplace in recent years are including so-called public wi-fi access point, but the traditional Internet cafes are still able to compete in this market and seems to “die” is not soon. What is necessary for a business project to open an internet cafe not only paid for itself, but also profitable? Specialists in this field have identified a number of basic conditions, compliance with which would ensure the commercial success of such business projects.
Place and set of services
The main prerequisite for the successful opening of Internet cafes, is the correct choice of its location. Because of the contingent future clients depends on attendance at such institutions, and hence its profits. Must first examine the movements of potential visitors, as well as their attitudes on the timing of his leisure time. Many entrepreneurs, opening up a small internet cafe in areas with low rates for rental of premises, fail because of wrong choice of location.
Further note that the market of such services high competition, and that it would win, only one access to the World Wide Web for Internet cafes will not be enough. Visitors highly desirable to provide various additional services such as photocopying and printing documents, as a prerequisite is the availability of a game room and a file server with a collection of music and movies. It is natural that if you open an Internet cafe, you must also provide catering. The range of these services need not be extensive, as in ordinary cafe, but to just have a snack or drink a beer will be appreciated by your visitors.
Costs
In addition to the cost of rent, staff salaries and the purchase of computer equipment, at the opening of internet cafes will have to spend and to obtain licenses and other permits. Here, the entrepreneur has two options: to appeal to the consulting firm or to engage in the question paper itself. The first option will be expensive, but you will save time and be able to address other organizational issues. The size of seed capital needed to open Internet cafes, is strongly dependent on the region, where the computer club will work. Accordingly, the level of the initial costs will affect the size of the premises, the cost of its lease, the number of computers, and a number of other factors. For example, in Moscow for the opening of the average computer club will need at least $ 50 thousand in the province, this amount may be too much less.
Also, if you intend to conduct legal business, then you have to spend money on licensing the software and the same license computer games. Checking the structure in recent years are not asleep, and the possible penalties for using pirated software can greatly spoil the overall financial picture of your business. By the initial cost should also include the cost of organizing access to the Internet.

Revenue and cost recovery
Regarding payback internet cafe assessment experts disagree. Some, for example, believe that open to a small computer clubs do not benefit, others argue that to overcome the break-even point of such projects is to install in the room Internet cafe at least 20 computers. According to observations of businessmen, the optimal profit Internet cafes or computer club provided subject to the average employment of computers within 30-60%. At night employment of computers may be minimal, morning for computer clubs at all “dead” time of day. Nevertheless, the work of Internet cafes must be round the clock, except to talk about the profitability of such an institution would be difficult. Immediate payback periods internet cafes will depend on many factors, including the amount of initial investment, the number of visitors, expenditure on staff salaries, cost of services, and so on.
About marketing
In any business is difficult to do without advertising, and computer clubs are no exception to this rule. Attracting visitors will contribute to the bright, attention-sign, small PR-campaigns, as well as all sorts of bonuses and discounts. You can organize a tournament for a computer game, or any competition even if with some prize money. Marketing tactics in this will depend greatly on where computer club is located in the capital, large city or province. For example, the capital demanding the audience must constantly attract all sorts of promotions, but if your computer is the only club in the city with 200 thousand population, PR-campaign can only be done at the initial stage, and then forget about it altogether.
It should also take into account the fact that the main visitors of computer clubs are children and students, as they would a walking advertisement of your institution, and therefore the main vector of the marketing strategy should be aimed precisely at this category of clients. Next, create a cozy atmosphere inside the building, which will make even minor repairs. Damp room with dilapidated walls are unlikely to attract visitors. With proper compliance with all the above conditions can be quite hope that your computer club will be profitable, and investments in this business will not be in vain.