INDOOR MEDIA
Friday, September 25th, 2009
Indoor advertising means the use of those vehicles by the advertisers that carry the message right into the house or indoors of the audience. These vehicles are newspapers, magazines, radio, television film and video. Here, the message reaches the audience indoor, where they are supposed to be in a very receptive mood as home is the place of relaxation.
We shall now study about one of the most popular press media-Newspaper advertising in detail.
It is almost impossible to imagine a life without newspaper. Newspapers give news, view, ideas, interpretations, opinions, comments and explanation covering social, economic, political, educational, moral, cultural, ecological and legal aspects. Of all the media, newspaper is considered as the back-bone of advertising programmers as it continues to remain the most powerful message carrier. Of the total space content of a newspaper, roughly 45% goes to advertisements and the rest for news items.